The Fort Payne Main Street Association is a 501(c)6 not-for-profit community organization. We function under Main Street USA through a comprehensive process of revitalization that seeks to protect, enhance, and promote our town’s historical and architectural heritage.

We whole-heartedly embrace the proven Main Street model that has produced impressive revitalization results both nationally and throughout Alabama. We have adopted the foundational four-point approach while committing to community revitalization efforts.

We operate under a paid program director, currently Connie Fuller, that functions in tandem with a board of local community members who are passionate about bringing fresh vitality to the Fort Payne area through business development, public revitalization, & economic development.

We are made up of local business owners who are passionate advocates, dedicated volunteers, influential stakeholders, and community movers & shakers. If this sounds like a place for you, we invite you to join us!


Organization establishes consensus and cooperation by building partnerships among the various groups that have a stake in the commercial district.

By getting everyone working toward the same goal, our program can provide effective, ongoing management and advocacy for your downtown or neighborhood business district.


Promotion takes many forms, but the goal is to create a positive image that will rekindle community pride and improve consumer and investor confidence in your commercial district.

Advertising, retail promotions, special events, and marketing campaigns help sell the image and promise of Main Street to the community and surrounding region.


Design means getting Main Street into top physical shape and creating a safe, inviting environment for shoppers, workers, and visitors.

It takes advantage of the visual opportunities inherent in a commercial district by directing attention to all of its physical elements: public and private buildings, storefronts, signage, public spaces, parking areas, street furniture, public art, landscaping, merchandising, window displays, and promotional materials.

An appealing atmosphere, created through attention to all of these visual elements, conveys a positive message about the commercial district and what it has to offer.

Economic Vitality

Economic restructuring strengthens your community’s existing economic assets while diversifying its economic base.

This is accomplished by retaining and expanding successful businesses to provide a balanced commercial mix, sharpening the competitiveness and merchandising skills of business owners, and attracting new businesses that the market can support.

Converting unused or underused commercial space into economically productive property also helps boost the profitability of the district. The goal is to build a commercial district that responds to the needs of today’s consumers.